雷火电竞

BBA的2019,终于和全球市场一致了?

        【每日科技网】

雷火电竞  2019NIANDEHAOHUACHESHICHANG,SHIDUIQIANGPOZHENGDEANFU。YINWEIBBADEZAIHUAXIAOLIANGPAIMING,ZHONGYUHEQUANQIUSHICHANGYIZHILE。

雷火电竞  BAOMALIANXU16NIANCHANLIANQUANQIUCHEXIAOGUANDETONGSHI,YI723,680LIANG(HANMINI)、TONGBIZENG13.1%DEYEJINADAOZHONGGUOSHICHANGHAOHUACHE。

雷火电竞  MEISAIDESI·BENCHIXIAOLIANG702,088LIANG(HANSmart),ZENGZHANG4.0%。ZAIBUDUANZHAOHUIHEXIAN“JIGAIMEN”SHIJIANDEFAJIAOXIA,XIAOLIANGSIHUMEIYOUSHOUDAOMINGXIANXIAOGUO。

  AODITONGQIXIAOLIANG690,083LIANG(HANZHONGGUOXIANGGANGDIQU),TONGBIZENG4.1%。AODIDELIANGDIANSHI12YUEFENXIAOLIANG(71487LIANG),TONGBIZENGSUDADAO9.0%,SHANGYAN“FENGKUANGSHENGDAN”。

  XIAOLIANGMAOSIMEIYOURENHEYIWAI,BBAPAIMINGHE6YUEDIDEBANCHENGPAIMINGYIZHI。SHAOYOUBUTONGDESHI,AODIZAI6YUEDIDESHIHOU,FENBIEZHIJIQIANLIANGZHEDE89%HE90%。6YUEFEN,AODITONGYANGJINGZENG22.5%。6YUEDIFASHENGLESHENME?BUTIETUIPO、GUOWUGUOLIUQIEHUAN。AODIDELIANGGECHONGCI,NIANDIDEDANGRANWEILECHONGYEJI,6YUEDIZESHIZAIJIAGESHANGCAIQULEJINGONGXINGCELVE。

  GONGTONGDESHENGLI

  2019NIAN,SHIBAOMAHEBENCHIHUOXINGZHUANGDIQIUBANZHENGMIANYINGGANGZHINIAN。YIQIANSHUANGFANGDECHANPINGENGXINZHOUQIZONGCUNZAICUOWEI,ZHEIYICIQUEDOUJIANG2019ANPAIWEIZIJIDECHANPINDANIAN。

  BENCHIZHUNBEILEQIANGDAXINCHEZHENRONG,BAOKUOQUANXINGLE、QUANXINBJI、QUANXINCLA、QUANXINCLALIEZHUANGBAN、GAIKUANGLC/GLC Coupe、EQC、QUANXINGLS、QUANXINVJI、GAIKUANsmart、8th Compact Car(YISIBENCHIGLB)DENGCHEXING,HAIYOUQUANXINDECHUNDIANSUVCHEXINGEQC。

  BAOMAZEBUHUANGDUORANG,YICHANPINWEIJIANTOU,TUICHU21KUANXINCHE。BAOHANXIN3XI、GAIKUANX1、JINKOUX2、QUANXINX4YIJIQUANXINX5,HAIYOUZHONGBANGDEXIN7XI、X7、8XISHUANGMENJIAOPAO。HOUSANKUANXINCHEHANGAILEQUANCHICUNSUV、DAXINGPAOCHE、DAXINGHAOHUAJIAOCHESANDACHEXINGLEIBIE。BUGUO,YULUNDUIBAOMA“BIKONG”RIYIZENGDADESHENMEIQUSHIBAOBIANBUYI。KANLAI,BAOMADUISHANGYIDAI7XIDESHICHANGSHIYIGENGGENGYUHUAI。

  AODIZEXIANGDUICHENJI,TUICHUA6L、Q3、Q8HEAODIe-tron,A4 Avant、QUANXINS6、A6 Avant、QUANXINA7DENGCHEXING,HANGAIJIAOCHE、SUV、LVXINGCHE、XINGNENGCHEYIJIXINNENGYUANCHEXINGDENGDUOGELINGYU。

  AODIXIANRANBUFUFENGTOUBEIYA,“DENGCHANG”DECHANPINZHOUQICHALEYIPAI。GENJUGUIHUA,2020NIANAODIJIANGZAIZHONGGUOTOUFANGCHAOGUO20KUANQUANXIN/HUANDAI/ZHONGQIGAIKUAN/YANSHENGCHEXING,FUZHIBAOMABENCHI2019DEFENGKUANG。

雷火电竞  CONGCHANPINXIAOLIANGFENBUSHANG,BBADOUYONGYOUZIJIDELIULIANGDANDANG,QIAHAODOUWEI“SANJIAMACHE”。BENCHIDECJI/EJI/GLC、BAOMADE3XI/5XI/X3,AODIA4L/A6L/Q5L,MEIJIADESANKUANZOULIANGCHANPINFENBIEDUIWEI,DOUYIDUIFANGWEIJIAXIANGDI。DIANPUDEYEWUJINGLIMEN,YEBEISHULEDUIJINGPINBULIDEHUASHU。

雷火电竞  DANDOULEYIZHENGNIAN,RENMENFAXIAN,ZHEISHIBBAGONGTONGDESHENGLI。SANQIANGZAI2019NIANGONGTONGZUOLEYIJIANSHI,NEIJIUSHIJIANGHAOHUAYIXIANJULEBUDEMENJIAN,CONG60WANLIANGTAIDAO70WANLIANGFUJIN。BBAZHIJIANDECHAJUZHUJIANSUOXIAO,ERSUOWEIDEDIERTIDUIZHONGKAIDILAKE、LEIKESASI,XIAOFUZENGZHI20WANLIANG,JIEBAOLUHUDIAODUI。SHISHISHANG,YINWEISANQIANGDEQIANGSHI,ERSANXIANBEIJIYAZAIYIQI,YIJINGMEIYOUBIYAOQUFEN,HAOHUACHESHICHANGGEJUBIANWEI“SANQIANGJIQITA”。

  XIAOFEIJIANGJIYUSHENGJI

  JINGUAN2019NIANQUANMIANDECHANXIAOSHUJUHAIDAIQUEDING,QICHESHICHANGLIANXULIANGNIANWEISUOYICHENGDINGJU。DANHAOCHESHICHANGZENGSUYIJIU,YUSHICHANGZHENGTIBEILIDEQUSHIYUJIAMINGXIAN。

雷火电竞  XUEYUANPAIRENWEI,ZAIFANGDICHANCHONGDANGJINGJIZHIZHUDESHIHOU,GUOMINXIAOFEINENGLIBIRANCHENGYA。YUANYINSHIJUMINGOUFANGPUBIANSHIYONGGANGGAN,JIZHANLEGOUMAIQITANAIYONGXIAOFEIPINHEKUAIXIAOPINDEZIJIN。

雷火电竞  2019NIAN11YUE,CHENGYONGCHESHICHANGLINGSHOU193.7WANTAI,TONGBIXIAJIANG4.1%,HUANBIZENG2%,LIURUSHICHANGZIJINYEZAIZHENGTIXIAHUA,ZHEIYUSHICHANGRENGCHUYUWEISUO,SHIYIZHIDE。

雷火电竞  DANSHI,11YUEBEIJINGDIQUDANCHESHOUJIAWEI16.5WANYUAN,JIAGEZHISHUZHANGLE8.8DIAN。ZHEISHUOMINGTONGSHICUNZAIZHENGTIXIAOFEIDIMIHEDIQUXINGXIAOFEISHUIPINGSHANGZHANGLIANGZHONGXIANXIANG。

雷火电竞  YOURENRENWEI,SUIRANXIAOFEISHUIPINGDIAOXIALAILE,DANTOUZIDIAODEGENGKUAI。SUOYIDUOYUDEQIANYOUNAQUXIAOFEI,ZHIBUGUOZHEIXIEQIANZHANGWOZAIYUANBENYOUGUIMOTOUZIYIYUANDERENSHOULI。JIANDANSHUO,JISHOURUCHAJU,BICAIFUCHAJUGENGKUAIDILADA。

  HAIYOURENZHICHU,CHULE2008、2009NIAN,BENSHIJIYILAIMEIGUODEHAOCHESHENTOULVYIZHIWENDINGZAI14%ZUOYOU。ZHEIYUJINGJISHUIPINGYOUYIDINGXIANGGUANXING。RENJUNGDPYUANBURUMEIGUODEDEGUOZEJIEJIN25%。ZHONGGUOYIRENJUNGDPGANGGOU1WANDESHUIPING,SHENTOULVYISHANGZHANGZHI9-10%DESHUIPING。YOURENYUCE,ZAI2021NIANJIUHUIJIEJINMEIGUO。

雷火电竞  RUGUOXIANGSHIXIANZHEIYIYUYAN,ZHEILIANGNIANSHICHANGZHENGTIHAIBIXUYI10%ZUOYOUDESUDUZAI“TUI”LIANGNIAN,ERHAOCHEZENGSUZEYAOWEICHIZAI6%YISHANG。BBAZUOWEIHAOCHEJIEXIAOLIANGKANGBAZI,ZEYAOZENGZHANG10%ZUOYOUCAIXING。ZHISHAO2020NIANHENNANZUODAOZHEIYIDIAN。YINWEIBENCHIHEBAOMAFANGLEDAZHAOZHIHOU,XUYAOYIDIANJINENGLENGQUESHIJIAN。

  科技斗法

  为了赢得市场份额,BBA无所不用其极。在产品策略上,彼此已经越来越像。开宝马坐奔驰已经成了“上古梗”。奔驰玩命上性能车,宝马则在改善舒适性上痛下苦功,双方都活成对方的样子。而奥迪则不遗余力地堆科技,试图通过性价比挑战双B。

  讽刺的是,奥迪在科技这一块,也落后了。宝马和奔驰都在车联网、云服务、自动驾驶上,和中美科技公司开展合作。

  BAOMAJIARUBAIDUCHELIANWANG、TENGXUNZHIHUICHUXING、ALIZHIHUICHEJIJIHUA,ERBENCHISHAOLETENGXUNDEDASHUJU,YONGALIYUNQUERDAIZHI。

  BAOMAHEDAIMULEZAIJIAZHOUDELUCEJIEGUODOUHENCAN(YONGTUOLICISHUHENGLIANG),TONGYONGHEWaymoCHUYUDIYITIDUI,ERAODIZEBUJIANZONGYING。LIAOYIZIWEIDESHI,AODIHETADEDEGUOHUOBANMENNADAOLEZHONGGUODEZIDONGJIASHILUCEPAIZHAO。

  这导致了奥迪车内的屏幕越来越大,但搭载的智能科技则较对手落后一截。和双B的辅助驾驶、智能网联、语音操控积极落地相比,奥迪更像一辆传统的汽车。

  BUFENAODIA8DAZAIDEL3ZIDONGJIASHIGONGNENGBENLAISHISHASHOUJIAN,DANZAIZHONGMEIDOUYINFALVYUANYINBEIJINSHOU。DUIAODIYOUDIANDAJI。

雷火电竞  RUGUOBUJIEJUEZHEIGEWENTI,JIBIAN2020NIANZAICHEXINGGENGXINSHANGAODIFANGDAZHAO,YEKENENGZAICHANPINLISHANGXIANGXINGJIANZHUO。

  2020NIAN,BBAZHIJIANDEJINGZHENGHENNANFUZHI2019DERENAO。SANFANGHUXIANGJINYAODEJUMIANHAIJIANGYANXU。DANCONGZHANGYUANKAN,AODIBIXUZAIDADENGYIWAIDIFANGDUOXIADIANGONGFU,YIFANGBEISHUANGBTAOLU。

MIANZESHENGMING:BENWENJINDAIBIAOZUOZHEGERENGUANDIAN,YUMEIRIKEJIWANGWUGUAN。QIYUANCHUANGXINGYIJIWENZHONGCHENSHUWENZIHENEIRONGWEIJINGBENZHANZHENGSHI,DUIBENWENYIJIQIZHONGQUANBUHUOZHEBUFENNEIRONG、WENZIDEZHENSHIXING、WANZHENGXING、JISHIXINGBENZHANBUZUORENHEBAOZHENGHUOCHENGNUO,QINGDUZHEJINZUOCANKAO,BINGQINGZIXINGHESHIXIANGGUANNEIRONG。

BENWANGZHANYOUBUFENNEIRONGJUNZHUANZAIZIQITAMEITI,ZHUANZAIMUDEZAIYUCHUANDIGENGDUOXINXI,BINGBUDAIBIAOBENWANGZANTONGQIGUANDIANHEDUIQIZHENSHIXINGFUZE,RUOYINZUOPINNEIRONG、ZHISHICHANQUAN、BANQUANHEQITAWENTI,QINGJISHITIGONGXIANGGUANZHENGMINGDENGCAILIAOBINGYUWOMENLIANXI,BENWANGZHANJIANGZAIGUIDINGSHIJIANNEIJIYUSHANCHUDENGXIANGGUANCHULI.